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Wave saves over 10 billion litres of water, supporting UK water resilience

Group of Wave employees planting trees in a field as part of sustainability volunteering initiative.
Written by H2O Team
Wave has announced that its customers have collectively saved 10.47 billion litres of water since the launch of its Social and Sustainability initiative in October 2021. The achievement, detailed in its latest Social and Sustainability Promise report, means the company reached its five-year water saving target one year ahead of schedule.
Portrait of Lucy Darch, Chief Executive Officer at Wave.

Lucy Darch, Chief Executive Officer at Wave.

The volume saved is equivalent to 4,000 Olympic swimming pools or feeding Niagara Falls for more than an hour. With the Environment Agency forecasting a national shortfall of nearly five billion litres per day by 2055, Wave’s contribution is positioned as a significant step towards long-term water resilience.

Alongside supporting water efficiency, Wave reported progress in several areas over the past year:

  • Saved 3.1 million kg of CO2 emissions
  • Completed 2,068 volunteering hours at 11 community events
  • Replaced almost 260,000 paper bills with e-billing
  • Achieved an 82% employee engagement score
  • Launched a legionella monitoring trial with technology partner Infersens

The company also relocated its Peterborough office, downsizing to a newly refurbished energy-efficient site with low-carbon heating and lighting systems, saving 22 tonnes of CO2e and diverting 12 tonnes of waste.

“With growing demand on water resources, and the recent Cunliffe Review bringing a renewed spotlight on companies to deliver on their commitments, the water industry is currently navigating a period of significant change. I am incredibly proud that we’ve exceeded our objectives, working with our people, wholesalers, customers and communities to make a real difference to our planet.”

Lucy Darch, Chief Executive Officer, Wave

Earlier this year, Wave became the first company to win ‘Water Retailer of the Year’ three times at the Water Industry Awards 2025. The company continues to be rated highly by customers, with a transactional net promoter score (NPS) of +22 and an ‘Excellent’ Trustpilot rating.

Read the full report here: Wave Social and Sustainability Promise 2024/25.

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