Xylem Vue has been recognised with the Citation of Excellence in Advertising in the Best Design category by the Water Environment Federation (WEF) during this year’s WEFTEC event in Chicago.
The award acknowledges outstanding aesthetic and communicative quality in advertising within the water sector, as published in WEF’s magazine. The WEF jury commended the 2025 Xylem Vue campaign for its clarity, visual impact and ability to communicate complex digital transformation themes in a relatable way.
According to Xylem Vue, the recognition reinforces its approach to water innovation. The company said its strategy “is not only based on technology, but also on how that technology is more effectively communicated to the market. This mirrors exactly what we do to simplify water management.”
Celebrating innovation at WEFTEC 2025
WEFTEC 2025, organised by the Water Environment Federation, remains one of the world’s most significant water industry events. The 98th edition, held from 27 September to 1 October, brought together more than 1,000 exhibitors and nearly 20,000 visitors from over 100 countries. It serves as a key international platform for collaboration, learning and innovation in water management.
At this year’s event, Xylem’s booth attracted hundreds of visitors and featured over 25 presentations covering artificial intelligence, sustainability, cybersecurity, Per- and Polyfluoroalkyl Substances (PFAS) management, and breaking down data silos. Highlights included a session on smart water management and reuse at Manchester City FC, and a presentation on water security collaboration developed with Amazon.
Xylem Vue wins award at WEFTEC 2025
Driving digital transformation in water
The award further strengthens the international profile of Xylem and its Xylem Vue platform, positioning the company as a global innovator in digital water solutions. The recognition underscores the growing importance of effective communication and design in advancing sustainable water management.
Xylem Vue is a secure, integrated and agnostic software and analytics platform capable of capturing data from any source, including legacy systems. Developed in Valencia, Spain, through collaboration between Xylem and Idrica, it enables utilities to maximise the value of their existing infrastructure, enhance visibility across their networks, and advance their digital transformation journey.
